AXIS Bank Rewarding the Best Advisors in Munich

AXIS Bank Rewarding the Best Advisors in Munich

AXIS Bank Rewarding the Best Advisors in Munich
October 04
13:55 2017

Group size: 420 people

Organised by: Europea Travel

Event date: 17th-22nd August 2017




The Westin Grand Munich, one of the largest hotels in Munich, with its 1,000 square metre ballroom for up to 1,050 people, and Sheraton Arabella Park were the chosen venues. The hotels are located next to each other. The VIP group stayed for four nights (everybody else stayed for three) and had a trip to Salzburg, Austria included. The Gala Dinner – the highlight of the event – brought everybody together to the Westin Grand on 19th August.




The company (India’s Axis Bank) wanted to reward their best advisors and sales representatives who operate in different countries. There were two possible destinations for this event: Varna in Bulgaria and Munich in Germany. “The chosen destination was Munich and we had just five weeks to create the event we established a temporary office in Munich and moved four people there so we could deliver a top-class event,” explains Daniel Nedved, GM of Europea Travel.


The structure of the event proved to be a big challenge. The group of 420 was divided into three smaller groups, flying into Munich on 17th, 18th, and 19th August, and about 80 delegates were given special VIP treatment: private transfers from the airport, business class flights with Emirates Airlines, and the use of a personal driver during their stay. There was also a special trip to Salzburg in Austria for the VIP guests.


During an organising meeting with the client one day before the event, we went into the city, and he saw a rickshaw in the street, transporting tourists. He loved that and wanted to include a rickshaw as part of the Gala Dinner – he wanted to have the presenter arrive at the venue in a rickshaw…which we managed to fix at the last minute!” continues Daniel Nedved.


The Gala Dinner, during which the delegates were given their awards, was very successful and included in the event was Bavarian folklore, Bollywood and Latino dances, and art shows with a group performing acrobatic football that we brought in from Frankfurt. For this Gala Dinner, we worked alongside Czech company Audio Light, a company that we had worked with to deliver previous events.




Part of the VIPs programme included visits to many interesting places, for example, Red Bull Hangar-7 which is a unique building housing the historical Flying Bulls aircraft fleet and a collection of Formula 1 race cars, and the “Salzwelten” salt mine close to the city of Hallein.


Part of the programme was a theatre trip in the evening to see The Sound of Music. However, the date fell on a Monday, and the theatre was closed. So our challenge was to put on a private performance. In the end, the event was a great success and clients were both amazed and happy.

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