BEDOUK Paris, HOLIDAY WORLD Praha and CHINA
In February we were present at two trade fairs: the first of these, BEDOUK, took place on the 6th and 7th of February in Paris. Although in terms of quality and reputation it doesn’t compare to other trade fairs such as EIBTM or IMEX and tends to focus on the local, French MICE subjects, we still managed to gain new readers and distribute our magazines. BEDOUK is likely to grow and evolue further in the future.
Even though the other trade fair, HOLIDAY WORLD in Prague, isn’t part of MICE, several hotels with congress facilities and agencies were present at this event. Furthermore, the participants included foreign buyers and visitors who are interested in the Czech Republic and Central and Eastern Europeas countries in general, and whom we introduced our magazines. Thus, GO CZECH REPUBLIC proved popular, especially with foreign guests, in particular the foreign travel industry centres and agencies specialising in the Czech Republic.
Following the publication of the latest issue of our magazine, this time focused on Hungary with the title WOW! HUNGARY, we initiated new media partnership in Asia. We are going to promote Central and Eastern European countries – the Czech Republic, Slovakia and Hungary – at the important trade fair IT&CM in Shanghai, China that will take place from 8 – 11th April. Subsequently, in the second half of April, one of the most prestigious trade fairs, the IMEX, will be held in Frankfurt and MICE CENTRAL & EASTERN EUROPE is a Media Partner of this event. We look forward to meeting you there and you can also expect new updates and information from these events.