MICE CENTRAL & EASTERN EUROPE

IT & CM China 2011, held in Shanghai for the 5th consecutive year, has seen a 10% growth from the previous year. This leading professional Meetings, Incentives, Conventions and Exhibitions (MICE) business and networking event in China feature 691 exhibitors from 253 exhibiting organizations, 344 buyers, 83 media and over 1,000 trade visitors.

 One unique highlight of the IT & CM China business event is the equal mix of International and Chinese delegates. This achieves the show’s focus of “Promoting China to the World and the World to China”. Together with a compelling 3-day program that comprises scheduled business appointments, MICE exhibitions, seminar sessions, networking luncheons and coffee breaks, IT & CM China 2011 is firmly positioned as a leader in nurturing business opportunities between China and the rest of the world, as well as in fostering domestic MICE growth within China.

Along with the growth of IT & CM China, the event has also achieved several new milestones in its efforts to develop the Chinese MICE industry. Appropriately themed “Leading China’s Next MICE Wave”, IT & CM China 2011 is part of Shanghai Municipal Tourism Administration (SMTA)’s inaugural Shanghai Business Events Week, held from 11th to 15th April. The Shanghai Business Events Week is a collaboration among leading players to take the China MICE industry to new heights.

On the exhibition front, the event has seen a growing interest from new Chinese and International exhibitors representing hotels and hospitality groups, cruises, destination bureaus. In addition, the IT & CM China 2011 exhibition will also feature for the first time, a pavilion dedicated to unique convention venues and travel wellness offerings from China. MICE venues and destination management services from the Middle East are also making its debut this year.

The 2011 Buyers profile sees new representatives from Argentina, Cambodia, Portugal, Saudi Arabia, South Africa and United Arab Emirates. Coupled with 50% new buyer attendance, this ensures that demand for MICE destinations, products and services at IT & CM China remain fresh. Also present this year is new media from France, Malaysia, Mexico, Spain and Vietnam.

You can see more information at the website of the event:

www.itcmchina.com