ITB Asia in Singapore


Date 2019-10-16
Name ITB Asia
Location Singapore
Venue Marina Bay Sands
Website URL
Note MICE CEE is Media Partner.


ITB Asia is a annually held three day B2B trade show and convention for the travel industry; it is designed to become the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin. Now in its twelfth year in Singapore, ITB Asia will be taking place at Marina Bay Sands. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. Today, ITB Asia is the premier meeting place for the travel trade industry and a forum for establishing high-quality customer contacts and conducting businesses. This is where international exhibitors of all sectors within the travel-value chain commerce, and Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises meet with top international buyers from the MICELeisure and Corporate Travel markets.

Celebrating its 10th anniversary as Asia’s Leading Travel Trade Show in 2017, the event was born the same year like our magazines MICE CEE. Organized by Messe Berlin, supported by Singapore Exhibition and Convention Bureau, the show is taking place in October every year, at the Sands Expo and Convention Centre, Marina Bay Sands. The ninth installation of ITB Asia attracted 846 exhibitors, as well as 895 buyers and more than 10,876 attendees over three days. To accommodate this year’s surge in exhibitor demand, ITB Asia is currently exploring an expansion of the show floor.