MICE CENTRAL & EASTERN EUROPE

The fourth annual HOTCO Hotel Investment Conference will open its doors in Budapest on the 20th and 21st of January. HOTCO 2020 is being held around the key theme of investment and transactions “20/20 Vision for Hotel Investment and Deal Flows in CEE, SEE and New East”.

The event, organized by Horwath HTL, the global leader in hospitality consulting, is designed to service the Central and South Eastern European, CIS and Caucasus markets and aims to help the real estate development community better understand why all successful players are entering the hotel real estate sector. The conference has proven to be the key event for hotel owners, investors, operators and suppliers, attracting over 300 attendees from 30 countries each year, 45 % of whom are seniors executives and owners.

This year’s event looks to build on that success, and will feature a program packed with the key issues facing the industry today and geared toward the specific challenges facing hotel development in the CEE region. The event is being held again at the Kempinski Budapest Hotel.

Marius Gomola, founder of the event and Marketing Director of Horwath HTL, Hungary, said: “The success of last year’s event showed that the market in the CEE and SEE was being underserved, and presents tremendous opportunities. We long suspected that investors searching for higher yields on hotel investments would turn from Western Europe to this region. We are sure this year’s event will continue to confirm the CEE and SEE regions as key development and investment markets.”