IMEX announces new hosted buyer benefits

IMEX announces new hosted buyer benefits

May 29
00:00 2013

Following the successful test and roll-out of a new, single email inbox for hosted buyers at IMEX America last year, the IMEX Group is introducing the same concept for all hosted buyers at IMEX in Frankfurt 21-23rd May 2013.

The new online tool works by amalgamating all exhibitor communications to a given buyer into an box on the IMEX website. Buyers receive a single daily email alert directing them to the online inbox which can be searched by keyword, exhibitor name and subject line. Appointments can be made directly from the message within the inbox. At the same time the buyers’ diaries have been completely updated with a fresh new user-interface reducing the number of clicks to make an appointment from 7 to 3. In this way, email volumes are greatly reduced for buyers and appointment making is easier, quicker and more productive.

Says Carina Bauer, CEO of the IMEX Group: “This is one of the most important online developments we’ve made for IMEX buyers in recent years. It was warmly welcomed in the US so we expect a similar reaction to its simplicity and user-friendliness for our Frankfurt show. We know that buyers are extremely busy and the best way we can help them maximise their business ROI from the show is to make planning and preparation as simple, targeted and as quick as possible.”

Last year IMEX in Frankfurt attracted just short of 4000 meetings, incentive travel and events industry hosted buyers from 71 countries. Total attendance over three days, including trade visitors, was 14,143.

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