MICE CENTRAL & EASTERN EUROPE

‘The power of the shared experience’ – innovation, education and business opportunities combine to ignite the imagination at IMEX in Frankfurt 2019

So much more can be achieved by a team than by an individual. So imagine the business success that can grow from extensive collaboration between peers and competitors, from professionals from all walks of life connecting and from the unexpected, inspiring ideas that are generated spontaneously along the way.

With 3,500 exhibitors from over 150 countries, IMEX in Frankfurt brings together all the elements that planners need to ignite their imagination – and their business success. Boston, Airport Authority Hong Kong, China Top View Holiday Travel & Tours and Kyiv Tourism Association are just some of the exciting new exhibitors that planners can meet at IMEX in Frankfurt, taking place from 21 – 23 May. They’ll also find that The Ministry of Culture & Tourism of Azerbaijan, Caribbean Tours, Monaco, Indonesia, Singapore, Slovenia and Leonardo Hotels are among the many exhibitors who have committed to larger stands this year.

These organisations are set for three busy days of business with several thousand hosted buyers arriving from all over the world including new groups from across Europe, the US and Asia.

Imagination – the time to ask ‘what if…?’

Imagination is IMEX’s Talking Point for this year and informs content throughout the show with education and experiences challenging planners and exhibitors alike to question the conventional and explore new approaches. This includes a new Discovery Zone – a entire hall showcasing the latest in technology and experiential, plus a few surprises along the way.

Learning, as always, remains one of the core offerings at IMEX, with a packaged programme of free show floor workshops as well as a dedicated day of learning – EduMonday taking place on Monday 20 May.

EduMonday begins with the keynote at She Means Business, created in partnership with tw tagungswirtschaft. After this, attendees can stay and be part of She Means Business, celebrating the role of women in the events industry, or mix and match from a programme of 20 general sessions designed around professional or personal developments.

Tailor-made learning

Event professionals from all sectors and all levels can explore topics and trends via a number of dedicated events within EduMonday, all specifically curated for various audiences. Association professionals from around the world are invited to Association Day & Evening, to share best practice and connect with peers. The Agency Directors Forum is a strategic exchange for small to mid-size meetings and events agencies. There’s also education and networking exclusively for corporate/in-house meeting and event executives at Exclusively Corporate.

Celebrating the power of the industry

The events industry is powered by people and their meaningful connections, and there are numerous networking and social events throughout the show to help attendees catch up with colleagues and make new contacts. These include SITE Nite Europe, cim-clubbing @IMEX, the early-morning riverside #IMEXrun as well as the glamorous Gala Dinner celebrating outstanding achievement in the meetings industry.

Carina Bauer, CEO of the IMEX Group, explains: “The power of the shared experience helps to deliver brilliant business opportunities as well as a welcome blast of excitement and surprise. We capture what’s new, what’s inspiring, what’s brewing across our industry and in the world around us and put it in the melting pot to ensure our show remains fresh and hot.”