MICE CENTRAL & EASTERN EUROPE

Details

Description

The Asia Pacific Incentives and Meetings Event (AIME) is the leading trade event for the global meetings, incentives, conferences and events industry within the Asia Pacific region. Owned by the Melbourne Convention Bureau (MCB) and managed by Talk2 Media & Events, AIME has built a reputation over more than three decades as the place where the business events community comes together to connect, create and do business.

AIME is designed by the industry, for the industry. Every element of the event is shaped in consultation with buyers, exhibitors, partners and associations to ensure it reflects current industry needs and opens meaningful pathways for new opportunities. This collaborative approach has positioned AIME as a powerful platform for commercial outcomes, knowledge exchange and long-term relationship building.

Each year, AIME brings together an influential mix of international and local hosted buyers, destination marketing organisations, convention bureaux, venues, hotels, event tech innovators, PCOs, DMCs and service suppliers from across the world. For many organisations, AIME is the most efficient and valuable place to meet qualified buyers from key markets across Asia Pacific, North America, Europe and the Middle East. For buyers, it is a chance to discover new products, deepen destination knowledge, refresh networks and source the partners who will help deliver their next wave of business events.

AIME’s hallmark is its curated and highly productive meetings program. At its core is AIME’s industry-leading bespoke AI appointment system, which schedules meetings between the right buyer and the right exhibitor, with every appointment optimised to deliver measurable return on investment. Thousands of these pre-scheduled appointments take place across three days, enabling buyers and exhibitors to engage in tailored business conversations that translate into real commercial outcomes. This is complemented by a dynamic show floor featuring global destinations, leading hotels and venues, event technology, creative production companies and specialists across every corner of the MICE supply chain.

Beyond the trading floor, AIME offers a rich program of learning and networking designed to inspire, challenge and elevate the industry. The Knowledge Program, staged on the opening day, brings together international thought leaders to explore the trends, ideas and innovations shaping the future of the business events sector. From emerging technologies and sustainability to workforce development and market insights, the program helps participants navigate a fast-changing landscape with clarity and confidence.

AIME is also renowned for its social events, which showcase Melbourne’s world-class hospitality and creative energy. The Welcome Event and a range of hosted buyer and exhibitor networking experiences create informal environments for relationship-building and cultural discovery. For many attendees, these moments are where some of the most valuable conversations take place.

The first Asia Pacific Incentives and Meetings Event (AIME) trade fair debuted in 1993, making it Asia-Pacific’s longest-running business event expo, a signifiant gathering for global planners, suppliers, and creatives in the industry.

Key numbers for AIME 2025:

Attendees: Over 4,500.

Exhibitors: More than 675 organizations.

Hosted Buyers: 640 from around the world.

Business transactions: AUD 400 million (a 21 % increase from 2024).

Meetings: 20,000 detailed business meetings.

International buyers: 170 from diverse regions like the US, UK, Asia, and South America.

New exhibitors: Over 200 new exhibitors jointed the show.