Czech
SINGAPORE: MICE Show Asia 2026 expands exhibition space by 83.2%
MICE Show Asia 2026 will feature a curated line-up of MICE-focused activities designed to enrich the attendee experience, including the new Association Executive Networking Session, the returning Pinnacle Partners Experience and the Global MICE Collaborative’s MICE Fundamentals Workshop, creating more opportunities for networking, professional development and industry exchange.
MICE Show Asia 2026 will return from 21 – 23 October 2026 at the Sands Expo Convention Centre, Singapore, bringing together destinations, venues, MICE suppliers, meeting planners, corporate travel professionals and buyers to built partnerships and explore business opportunities across Asia Pacific.
The expansion reflects demand for business events opportunities across the region, as buyers and suppliers navigate changing expectations around destinations, event experiences, flexibility, technology, sustainability and the growing importance of measurable business and experiential value.
A growing marketplace with a focused buyer community
MICE Show Asia 2026 will connect an expanding marketplace of international and regional MICE suppliers with a diverse community of MICE and corporate travel buyers, reinforcing its role as a focused business platform from Asia Pacific.
Confirmed exhibitors include Ayana, Festive Events, Le Meridien Phuket Beach Resort, Liberty International Tourism Group, Sapporo Convention Bureau, Sri Lanka CVB, Uganda Convention Bureau, Uniworld Boutique River Cruises, among others.
About ITB Asia
It is a leading travel trade show in Asia, organised by Messe Berlin Asia Pacific and supported by the Singapore Exhibition & Convention Bureau. The annual B2B trade show and convention will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market, but also MICE and corporate travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities, and travel technology companies are expected to attend.
