MICE CENTRAL & EASTERN EUROPE

The ninth IMEX exhibition for the worldwide meetings, incentive travel and events industry shows an exceptionally strong international hosted buyer programme in place and, with more than 90 seminars and workshops over three days, its biggest ever line-up of English and German professional education. Our magazines MICE CENTRAL & EASTERN EUROPE is a media partner of the show, this year for 4th time.

There are 39 brand new or returning stands to IMEX this year and 37 exhibiting companies who have taken bigger stands in order to capitalise on the show s outstanding business opportunities. European organisations account for just over half of all exhibition space with significant increases having been taken by established exhibitors including Croatia, Hungary, Paris, Switzerland and The Netherlands. The Balearics and the Gdansk Convention Bureau are taking their own stands for the first time, whilst both Latvia and Lithuania make welcome returns to the show. The Germany (GCB) stand also features over 200 German exhibitors for the first time.

The IMEX organisers have once again focused on ensuring that hight quality, long-haul hosted buyers attend the show in big numbers (a record 3,870 hosted buyers attended in 2010). The BRICS countries are well represented this year (Brazil, Russia, India and China) and there is also strong representation from South Africa, Asia, the Middle Easte and North America). In an effort to ensure that buyers stay longer at the show, the organisers have increased the programme length for many European buyers who now join long-haul buyers in spending three full days on the show-floor.

Hosted buyers are from multinational companies including American Express, Cisco, Credit Suisse, Clarins, KPMG, McKinsey, Nestle, Nike. Oracle, Proctor Gamble, Siemens and more.